Tuning in to the NASA live broadcast of the Curiosity mission was both a lesson in space exploration as well as marketing and business for a few reasons: 1. Simplicity I connected to the NASA live stream based on a link going around Twitter and immediately saw the broadcast. No apps. No clicking to authorize [...]
Based on hours of research I’ve done from books (Yes!, Made To Stick, etc) to videos (Kevin Rose, etc) to websites (abtests.com, etc), a simple conclusion can be drawn: simple sells. What is simple? How does that translate to sports? Let’s look at ticket sales and website design to further examine this idea. One of [...]
I am a Ph.D. candidate in marketing at the University of Oregon. My current research focuses on consumer behavior, sports marketing, and social media. … Read more about me...