Comments on: Simplicity in Sports Business

By: nlh33

nlh33 — Tue, 08 Mar 2011 10:56:13 +0000

I completely agree. Whenever I visit the Blazers site to purchase tickets, I get so lost and frustrated that I throw in the towel. Simplicity is key-franchises have too much clutter on their sites these days, with advertisements for apparel and affiliate groups-it's distracting and annoying. Sales will spike and visitors will become customers if the sites are easily navigable.

By: jamiefavreau

jamiefavreau — Tue, 30 Nov 2010 06:36:53 +0000

I agree. You need to know where you came from and what goals you are trying to accomplish. I guess I am trying to convince a person I am going to be working for to measure the correct things and to get away from the tools and realize a lot of stuff goes into a good campaign. I am not trying to sell anything I just want the correct stuff measured.

By: Grant Christensen

Grant Christensen — Mon, 14 Dec 2009 22:07:36 +0000

Well stated. There seems to be a lingering problem in that teams try and meet too many objectives with their websites which limits their ability to maximize the buying power of each visitor. Sports teams seem to pattern their websites after newspapers and magazines. Wouldn't it make more sense to model their web business after retailers such as Amazon instead?

By: Information Sharing To Influence Sports Fans : Sportsologist – Christopher Lee | Sports Business Analysis & Research

Mon, 09 Nov 2009 22:25:40 +0000

[...] 9, 2009 by Christopher Lee · Leave a Comment In my last post, I talked about the affect of simplicity on sales conversions. There are many simple changes, [...]

By: Christopher Lee

Christopher Lee — Fri, 06 Nov 2009 01:16:48 +0000

There seems to be a trend in sports towards more information on sites, when a lot of research is showing the opposite yields better results. The flowchart is a great way to visualize the sales process, although ideally it would even start on the home page instead of starting on ticket sales pages.

By: Russell

Russell — Thu, 05 Nov 2009 15:46:24 +0000

I completely agree. At one of the previous places I worked, we specifically redesigned the ticket sales webpages to make them simpler and easy to follow. We started with a basic flowchart of the process and stuck to that logic as we updated the pages. I don't have any numbers to show an impact on sales, but there was definitely a decrease in customer services requests related to purchasing tickets online.