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><channel><title>Sportsologist - Christopher Lee &#124; Sports Marketing &#38; Business<title></title></title> <atom:link href="http://sportsologist.com/feed/" rel="self" type="application/rss+xml" /><link>http://sportsologist.com</link> <description>Sportsologist by Christopher Lee is dedicated to sports business.  From sports marketing to social media we analyze issues in sports business.</description> <lastBuildDate>Wed, 07 Jul 2010 00:33:55 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <item><title>NBA Draft and Effects on Playing Time</title><link>http://sportsologist.com/nba-draft-effects-playing-time/</link> <comments>http://sportsologist.com/nba-draft-effects-playing-time/#comments</comments> <pubDate>Tue, 06 Jul 2010 20:14:46 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Basketball]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=257</guid> <description><![CDATA[I recently came across a study on the NBA and effects on playing time. The study conducted by Berkeley professors Barry Staw and Ha Hoang, analyzed playing time in the 1980’s over a five year span following the NBA draft. Professor Staw analyzed factors including on court performance, trades, injuries and draft position. What did [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fnba-draft-effects-playing-time%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fnba-draft-effects-playing-time%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>I recently came across a study on the NBA and effects on playing time. The study conducted by Berkeley professors Barry Staw and Ha Hoang, analyzed playing time in the 1980’s over a five year span following the NBA draft. Professor Staw analyzed factors including on court performance, trades, injuries and draft position. What did he find?</p><blockquote><p><strong>“…teams granted more playing time to their most highly DRAFTED players and retained them longer, even after controlling for players’ on court performance, injuries, trade status, and positions played.”</strong></p></blockquote><p>Where a player was selected in the draft was a “significant predictor” in minutes played over the entire five year span that was studied. In addition the draft position effect was “above and beyond” any effects on player’s performance, injury, or trade status. Put simply, players were given more minutes based on where they were drafted.</p><p><strong>How significant was the effect on minutes played? <a
href="http://sportsologist.com/wp-content/uploads/2010/07/Kwame-Brown-and-Michael-Jordan.jpg"><img
class="size-medium wp-image-258 alignright" title="Kwame Brown and Michael Jordan" src="http://sportsologist.com/wp-content/uploads/2010/07/Kwame-Brown-and-Michael-Jordan-300x227.jpg" alt="Kwame Brown and Michael Jordan on Washington Wizards" width="300" height="227" /></a></strong></p><p>Based on a 24 team league (average used in the study) being picked in the second round resulted in 552 fewer minutes in the following year. <strong>That is equivalent to sitting on the bench for 47 extra quarters, or almost 12 games! </strong></p><p>One might argue that increased playing time makes sense in the season immediately following the draft, but draft order continued to influence playing time up to and including a player’s fifth year in the NBA. Not only did draft order effect playing time, but the higher a player was drafted the less likely he was to be traded and the longer his career lasted.</p><p><strong>Pyschological influences</strong></p><p>While the study focuses on escalation of commitment and sunk costs, the psychological phenomenon known as irrational escalation is in play as well.  Irrational escalation occurs when people justify increased investment, based on prior investment, despite new evidence showing that decision was probably wrong.  The NBA study illustrates this principle as players were given more playing time based on their draft order (and contract) even when their performance might not have justified such an action.</p><p><strong>So what does this all mean? </strong></p><p>We often hear management and coaches talking about playing their best five players, or looking at roster changes objectively, but based on this study that isn’t necessarily the case. Whether we realize it or not, management decisions in sports are subject to psychological pulls just like decisions in our own daily lives. Further research and education on the topic can help sports organizations overcome these type of decisions.</p><p>What do you think about draft status impacting playing time? Would you have guessed it influences minutes played even five years later? Does this surprise you?</p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/nba-draft-effects-playing-time/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Thoughts on Cal Playing at the San Francisco Giants&#8217; AT&amp;T Park</title><link>http://sportsologist.com/cal-playing-giants-att-par/</link> <comments>http://sportsologist.com/cal-playing-giants-att-par/#comments</comments> <pubDate>Wed, 12 May 2010 06:23:46 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Football]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=247</guid> <description><![CDATA[The big college football news yesterday was Cal announcing it will play its 2011 home football games at AT&#38;T Park in San Francisco. My initial reaction was excitement as I’ve always wanted to go to the Emerald Bowl (particularly in 2008) to see what a football game is like at AT&#38;T Park. As I thought [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fcal-playing-giants-att-par%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fcal-playing-giants-att-par%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p><img
class="alignright" title="Cal Football" src="http://2.bp.blogspot.com/_rtdP-SZP21c/SQ_8-ToDRxI/AAAAAAAACTY/1zrssrkHOxI/s400/California+logo.gif" alt="" width="240" height="191" />The big college football news yesterday was Cal announcing it will play its 2011 home football games at AT&amp;T Park in San Francisco. My initial reaction was excitement as I’ve always wanted to go to the Emerald Bowl (particularly in 2008) to see what a football game is like at AT&amp;T Park. As I thought about it further, however, I have a few concerns:</p><ul><li><strong>Location</strong><ul><li>While AT&amp;T Park does have public transportation (BART, Ferry, etc.) available nearby its not quite as easy as the Oakland Coliseum particularly for a large contingent of students coming from Berkeley. Cal will provide buses for students (which works for UCLA &amp; the Rose Bowl) but in my experience getting to the Oakland Coliseum is more convenient.</li></ul></li><li><strong>AT&amp;T Park is built for baseball </strong><ul><li>I’ve never seen a football game at AT&amp;T Park, but from a few comments on Twitter the setup has been a bit awkward at the Emerald Bowl.  While it’s only one season, it seems that a venue that currently supports football would be better, although Candlestick Park &amp; Oakland Coliseum have both had baseball teams play there as well.</li></ul></li><li><strong>Capacity of AT&amp;T Park is 45,000 </strong><ul><li>Cal’s average attendance for the 2009 season was about 59,000.  The largest crowd was 71,799 for USC and smallest was 53,347 for Arizona. The 2011 schedule will be the same in terms of Pac-10 home and away matchups which means USC will play at AT&amp;T Park. Cal also finished 6th in the Pac-10 and presumably would have larger crowds if they are in the hunt for a Pac-10 title or BCS berth. Athletic Director Sandy Barbour indicated most of the season ticket holders could be accommodated and visiting allotments would be reduced at AT&amp;T Park but that is still a lot of fans that won’t be able to see the team play.</li></ul></li><li><strong>AT&amp;T Park might ruin the allure/excitement of a refurbished Memorial Stadium </strong><ul><li>AT&amp;T Park is a world class facility and one of the nicest venues in all of sports.  My concern is that after playing a season at AT&amp;T Park, the excitement and reaction to the newly refurbished Memorial Stadium will be lost.  I’d equate it to a consumer trading in a Lexus for another Lexus, as opposed to a lesser name car for a Lexus. While they are both exciting, transitioning from a lesser quality to higher quality generally results in a more positive reaction from consumers.</li></ul></li></ul><p>My biggest concerns are the latter two. I recognize the biggest problem with the Oakland Coliseum is scheduling given the Oakland A’s and Oakland Raiders currently play there. Presumably it was too difficult to schedule a third team and Candlestick Park is even further away from Berkeley  which presents problems as well.  What are your thoughts on the partnership? What do you see as the biggest benefit, or biggest concern?</p><p><em>Disclaimer: I’m a Cal alum, who completed my MBA at ASU, and will be pursuing a PhD at the University of Oregon in the fall. As I told Jeff Tedford in the Phoenix airport last week, </em><em>I’m a Cal Bear fan at heart. </em><em>I love AT&amp;T Park too so I am excited to see Cal play there but do have a few concerns.  Giants president (and Cal alum) Larry Baer called it a “neighborly act” so I certainly wish Cal and AT&amp;T Park the best in their partnership.</em><br
/> ﻿</p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/cal-playing-giants-att-par/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>MLB Innings Pitched By Height</title><link>http://sportsologist.com/mlb-innings-pitched-by-height/</link> <comments>http://sportsologist.com/mlb-innings-pitched-by-height/#comments</comments> <pubDate>Mon, 26 Apr 2010 20:23:08 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Baseball]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=229</guid> <description><![CDATA[A couple months ago Adam Foster of Project Prospect sent out a tweet wondering how height impacts success and longevity as a pitcher.  Adam is focused on minor league baseball prospects and thus was curious how height impacts a pitchers chances of “making it” and how long they last in the major leagues. My first [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fmlb-innings-pitched-by-height%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fmlb-innings-pitched-by-height%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>A couple months ago <a
href="http://twitter.com/adamwfoster" target="_blank">Adam Foster</a> of <a
href="http://projectprospect.com" target="_blank">Project Prospect</a> sent out a tweet wondering how height impacts success and longevity as a pitcher.  Adam is focused on minor league baseball prospects and thus was curious how height impacts a pitchers chances of “making it” and how long they last in the major leagues.</p><p>My first instinct was to look at average career innings by height but found the total innings pitched by height to be very interesting.</p><p><a
href="http://sportsologist.com/wp-content/uploads/2010/04/innings-pitched-height.png"><img
class="alignnone size-large wp-image-231" title="innings-pitched-height" src="http://sportsologist.com/wp-content/uploads/2010/04/innings-pitched-height-1024x743.png" alt="" width="553" height="401" /></a></p><p>6&#8217;2&#8243; pitchers have combined to throw more innings than pitchers of any other height.  I looked at average career innings pitched by height, but didn&#8217;t see any staggering data that would dispute the above graph. Since it can be hard to distinguish relativity in the above graph, I also looked at % of total innings pitched by height.</p><p><a
href="http://sportsologist.com/wp-content/uploads/2010/04/innings-pitched-percentage.png"><img
class="alignnone size-large wp-image-233" title="Percentage of Innings Pitched By Height" src="http://sportsologist.com/wp-content/uploads/2010/04/innings-pitched-percentage-1024x743.png" alt="" width="553" height="401" /></a></p><p>The percentage chart seems to put things in perspective. <strong>92.2% of the innings pitched since 1960 have come from pitchers 6&#8217;0&#8243; or above. 92.2%!</strong> It is even more interesting when considering that the average male height is<a
href="http://en.wikipedia.org/wiki/Human_height"> 5 foot 9 1/2 inches</a>. <strong>99.3% of total innings pitched have come from pitchers 5&#8217;10&#8243; or taller. </strong></p><p>What do you think of the results? Why are taller pitchers responsible for more innings in Major League Baseball? Taller pitchers throw with more velocity? Are more physically intimidating on the mound? Let me know what you think in the comments!</p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/mlb-innings-pitched-by-height/feed/</wfw:commentRss> <slash:comments>5</slash:comments> </item> <item><title>Baseball Player Height and Weight By Year</title><link>http://sportsologist.com/baseball-player-height-and-weight-by-year/</link> <comments>http://sportsologist.com/baseball-player-height-and-weight-by-year/#comments</comments> <pubDate>Fri, 26 Mar 2010 17:23:49 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Baseball]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=222</guid> <description><![CDATA[My last two posts have been about the average height and average weight of MLB players.  While I will be looking at performance relative to height and weight as well, I wanted to make a quick post to show height and weight over time.  Have players gotten taller on average since 1960?  Do players weigh [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fbaseball-player-height-and-weight-by-year%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fbaseball-player-height-and-weight-by-year%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>My last two posts have been about the average height and average weight of MLB players.  While I will be looking at performance relative to height and weight as well, I wanted to make a quick post to show height and weight over time.  Have players gotten taller on average since 1960?  Do players weigh more now than in 1960?  The answer to both is yes.</p><p><a
href="http://sportsologist.com/wp-content/uploads/2010/03/heightovertime.jpg"><img
class="alignnone size-large wp-image-223" title="heightovertime" src="http://sportsologist.com/wp-content/uploads/2010/03/heightovertime-1024x743.jpg" alt="MLB Player Height Over Time" width="553" height="401" /></a></p><p>Height went from 72.6 to 73.4 which doesn’t seem like a significant change over a 50 year time span.  MLB players are not even an inch taller, on average, than they were in 1960.</p><p><a
href="http://sportsologist.com/wp-content/uploads/2010/03/weightovertime.jpg"><img
class="alignnone size-large wp-image-224" title="weightovertime" src="http://sportsologist.com/wp-content/uploads/2010/03/weightovertime-1024x743.jpg" alt="MLB Player Weight By Year" width="553" height="401" /></a></p><p>Average weight went from 188.6 to 196.4 in about 50 years.  Baseball players on average weigh about 8 pounds more than they did in 1960.</p><p>The graphs look more shocking than they actually are given height didn&#8217;t even change an inch, and weight changed only about 8 pounds.  What do you think of the graphs?  Any conclusions you’d draw?  The next series of posts will be regarding performance relative to height and weight.</p><p><em>It is important to note that the height and weight data used only appears in the data once, as opposed to an updated height and weight for each player every season. I hope to talk with Sean Lahman about his database to understand at what point in the career that type of information is corrected.  As it stands the trends shown above likely reflect that new players coming in are taller and weighing more, as opposed to an individual player getting taller and heavier over time.</em></p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/baseball-player-height-and-weight-by-year/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Baseball Player Weight By Position</title><link>http://sportsologist.com/baseball-player-weight-by-position/</link> <comments>http://sportsologist.com/baseball-player-weight-by-position/#comments</comments> <pubDate>Fri, 26 Mar 2010 04:39:03 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Baseball]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=218</guid> <description><![CDATA[Following up on my post from yesterday regarding average height of baseball players, I wanted to look at the average weight.  I posed the question through my Twitter account, and heard back with pitcher, catcher, first base, designated hitter, and third base.  Again, I looked at all MLB players since 1960 who played at least [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fbaseball-player-weight-by-position%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fbaseball-player-weight-by-position%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>Following up on<a
href="http://sportsologist.com/baseball-player-height-by-position/"> my post from yesterday</a> regarding average height of baseball players, I wanted to look at the average weight.  I posed the question through my <a
href="http://twitter.com/sportsologist">Twitter account</a>, and heard back with pitcher, catcher, first base, designated hitter, and third base.  Again, I looked at all MLB players since 1960 who played at least five games at a position.  If a player, such as Maicer Izturis of the Angels played more than 5 games at 2B and 3B, then he would be counted at both positions.  Which position has players that weigh the most? First base.  Which position has the lightest players in terms of weight in pounds? Shortstop.</p><p><a
href="http://sportsologist.com/wp-content/uploads/2010/03/weightbyposition.jpg"><img
class="alignnone size-large wp-image-217" title="weightbyposition" src="http://sportsologist.com/wp-content/uploads/2010/03/weightbyposition-1024x743.jpg" alt="Baseball Player Weight By Position" width="553" height="401" /></a></p><p>The average MLB historically has weighed 192 pounds.  The difference between the heaviest players (1B) and lightest players (SS) was a little under 26 pounds which is quite a bit!  While average height and weight by position might not show much, there is interesting data to further examine.  For example, how has average height and weight changed over the years?  How does height or weight effect performance?  These are questions I will answer in follow up posts.</p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/baseball-player-weight-by-position/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Baseball Player Height By Position</title><link>http://sportsologist.com/baseball-player-height-by-position/</link> <comments>http://sportsologist.com/baseball-player-height-by-position/#comments</comments> <pubDate>Thu, 25 Mar 2010 01:21:17 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Baseball]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=207</guid> <description><![CDATA[I was at a spring training game a few days ago and had an interesting conversation with my dad regarding average height of position players.  We guessed that middle infielders (shortstop and second basemen) are the shortest players on the field.  Being a numbers guy though I wanted to know for sure.  I looked at [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fbaseball-player-height-by-position%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fbaseball-player-height-by-position%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>I was at a spring training game a few days ago and had an interesting conversation with my dad regarding average height of position players.  We guessed that middle infielders (shortstop and second basemen) are the shortest players on the field.  Being a numbers guy though I wanted to know for sure.  I looked at all MLB players since 1960 who played at least 5 games at a position.  Thus, if a player played 5 or more games at multiple positions, he was counted at each position.  <strong>Which position has the tallest players on the field?  Pitchers.  Which position has the shorts players? 2B.</strong></p><p><a
href="http://sportsologist.com/wp-content/uploads/2010/03/mlbheightbyposition.jpg"><img
class="alignnone size-large wp-image-212" title="mlbheightbyposition" src="http://sportsologist.com/wp-content/uploads/2010/03/mlbheightbyposition-1024x743.jpg" alt="" width="553" height="401" /></a></p><p>The average height of MLB players is just over 6&#8217;1&#8243;.  The difference between the tallest players (pitchers) and shortest players (2B) is three inches which relatively seems like quite a bit.  With that in mind, I&#8217;ll analyze performance based on height in a post tomorrow, in addition to looking at positions by weight.  Does the graph show what you expected?  What other ways can you look at height within baseball?</p><p><em>Thanks to Sean Lahman&#8217;s Baseball1.com database for the information.</em></p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/baseball-player-height-by-position/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Have you registered your personal name as a domain name?</title><link>http://sportsologist.com/register-personal-name-as-domain-name/</link> <comments>http://sportsologist.com/register-personal-name-as-domain-name/#comments</comments> <pubDate>Tue, 23 Feb 2010 22:40:52 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Domains]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=187</guid> <description><![CDATA[I recently had a conversation with a sports executive (whose name is easily recognizable), and was surprised to learn he hadn’t registered his own name as a domain name.  In its simplest form, a domain name is a web address like sportsologist.com, or espn.com.  Whether you are an executive in a sports organization, entry level [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fregister-personal-name-as-domain-name%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fregister-personal-name-as-domain-name%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>I recently had a conversation with a sports executive (whose name is easily recognizable), and was surprised to learn he hadn’t registered his own name as a domain name.  In its simplest form, a domain name is a web address like sportsologist.com, or espn.com.  Whether you are an executive in a sports organization, entry level worker trying to make a name for yourself, professor at a university, or a student, registering a domain name is an easy way to control your identity online.</p><p>Here are a couple of reasons to own your personal domain name <em>in addition</em> to any business name you may own:</p><ul><li><strong>Use For A Consulting Business</strong><ul><li>You have a full time job but have developed a following due to your name and want to start consulting.</li></ul></li><li><strong>Develop A Resume or Portfolio Site For Career Advancement</strong><ul><li>Whether you’re a student looking for a job, or entry level worker looking to move up in the world owning your personal name is a start.</li></ul></li><li><strong>Forward To A Social Media Site</strong><img
class="alignright" title="Domains" src="http://farm1.static.flickr.com/137/344188871_25473d179c.jpg" alt="" width="201" height="190" /><ul><li>If you’re active on Twitter or Facebook, simply register  yourname.com and have it forward to your Twitter or Facebook account,  until you are ready to develop a personal site</li></ul></li><li><strong>Protect For Future Use</strong><ul><li>Even if you don’t see a need now, it’s possible that down the road you’ll want a personal blog, personal website, and it will be too late.</li></ul></li></ul><p>A few more tips:</p><ul><li>Buy the .com.  Other domain extensions such as .org, .net, .info don’t garner the same respect as a .com domain name.</li><li>If your name is really popular (like mine) consider variations such as first initial/last name, or first/middle/last name.</li><li>I recommend GoDaddy (especially for beginners) to register your domain because of reasonable prices and great customer service.</li></ul><p>If you have any questions, feel free to ask them in comments!  I do quite a bit of work with domain names and website particularly in sports so I’m happy to help.  I anticipate having more posts in the future regarding domain names as well so stay tuned.</p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/register-personal-name-as-domain-name/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Information Sharing To Influence Sports Fans</title><link>http://sportsologist.com/information-sharing-to-influence-sports-fans/</link> <comments>http://sportsologist.com/information-sharing-to-influence-sports-fans/#comments</comments> <pubDate>Mon, 09 Nov 2009 22:25:35 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Influence]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=114</guid> <description><![CDATA[In my last post, I talked about the effect of simplicity on sales conversions.  There are many simple changes, such as altering site design, to yield significant improvements.  With that in mind, I&#8217;d like to propose another simple idea, that is supported by one of my favorite books, in addition to many social websites: PEOPLE [...]]]></description> <content:encoded><![CDATA[<div
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href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Finformation-sharing-to-influence-sports-fans%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Finformation-sharing-to-influence-sports-fans%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>In my <a
href="http://sportsologist.com/simplicity-in-sports-business/">last post</a>, I talked about the effect of simplicity on sales conversions.  There are many simple changes, such as altering site design, to yield significant improvements.  With that in mind, I&#8217;d like to propose another simple idea, that is supported by one of my <a
href="http://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416570969/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1257806379&amp;sr=1-1" target="_blank">favorite books</a>, in addition to many social websites:</p><p><em>PEOPLE are influenced by other PEOPLE.</em></p><p>It sounds simple. Think about it.  <em>People </em>are influenced by other <em>people</em>.  Yet that idea is often not utilized to its potential.  With than in mind, I want to look at how sports organizations can use this theory to further influence fans.</p><p><em>How often do fans know the actual number of tickets sold (or even available) at an event <strong>prior </strong>to considering a purchase?  Rarely.</em></p><p><em>How often do fans know the actual number of people signed up for the teams&#8217; email newsletter?  Almost never.</em></p><p><em>Would it make a difference if fans did know? </em></p><p><a
href="http://sportsologist.com/wp-content/uploads/2009/11/fans.jpg"><img
class="size-medium wp-image-139 alignleft" title="Fans" src="http://sportsologist.com/wp-content/uploads/2009/11/fans-300x207.jpg" alt="Fans" width="300" height="207" /></a>According to <a
href="http://www.amazon.com/s/ref=nb_ss?url=search-alias%3Daps&amp;field-keywords=cialdini&amp;x=0&amp;y=0">years of research</a> the answer is simple.  YES.  In addition, lessons can be learned from social sites today that are not only setting the tone for the new age of the Internet, but marketing and sales as well.  For example, WeFollow.com (a popular Twitter tool) greets visitors with a <em>simple </em>pop up encouraging them to sign up.  They also show a message that says (when I last view the site) &#8220;Now listing over <strong>684,078 Twitter users.&#8221;<br
/> </strong></p><p>While that little bit of information might seem insignificant&#8230;its not.  Why does it work?  A non-customer goes to the site, is greeted by a simple welcome screen, and sees that over 650,000 people use the service.  Well if 650,000 people use the site it must be good, right?  That user likely became a <strong>customer</strong>, as Kevin Rose (the founder of Digg and WeFollow.com) <a
href="http://vimeo.com/6905398">can attest to as well</a>.</p><p>If fans knew that 1,500 people had purchases tickets through the teams website that day, or that 87% of tickets had already been sold for a particular game, wouldn&#8217;t that influence them to act?  Yes, because fans are influenced by other fans.</p><p>Now there are a few caveats to this method.  First and foremost, the method should only be used when the relayed information is true.  If WeFollow.com doesn&#8217;t have 600,000+ users it would be inappropriate to market that.  Secondly, the strategy should only be used when it would <strong><em>help </em></strong>the organization.  For example, if WeFollow.com only had 7 users, it&#8217;s probably not a good idea to showcase that on their sign up page.   If the information works in your favor, as it could with attendance or email newsletters, it can certainly make a difference.</p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/information-sharing-to-influence-sports-fans/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Simplicity in Sports Business</title><link>http://sportsologist.com/simplicity-in-sports-business/</link> <comments>http://sportsologist.com/simplicity-in-sports-business/#comments</comments> <pubDate>Thu, 05 Nov 2009 08:55:45 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Influence]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=89</guid> <description><![CDATA[Based on hours of research I&#8217;ve done from books (Yes!, Made To Stick, etc) to videos (Kevin Rose, etc) to websites (abtests.com, etc), a simple conclusion can be drawn: simple sells.  What is simple?  How does that translate to sports? Let&#8217;s look at ticket sales and website design to further examine this idea.  One of [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fsimplicity-in-sports-business%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fsimplicity-in-sports-business%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>Based on hours of research I&#8217;ve done from books (Yes!, Made To Stick, etc) to videos (Kevin Rose, etc) to websites (abtests.com, etc), a simple conclusion can be drawn: <strong>simple sells</strong>.  What is simple?  How does that translate to sports?</p><p>Let&#8217;s look at ticket sales and website design to further examine this idea.  One of the primary drivers of revenue for a sports team is ticket sales.  Therefore when looking at an organization&#8217;s website, one of the goals is to convert a website visitor into a <span
style="text-decoration: underline;">customer </span>(someone who purchased tickets).  That suggests the following idea:</p><p><em>Simple leads to ticket sales.</em></p><p>I randomly selected a team website from each of the four sports as a visual example to see how &#8220;simple&#8221; factors into the design.  Take a look at the sites (click to enlarge):</p><p><a
rel="lightbox" href="http://sportsologist.com/wp-content/uploads/2009/11/redwings.png"><img
class="alignnone size-thumbnail wp-image-90" title="redwings" src="http://sportsologist.com/wp-content/uploads/2009/11/redwings-150x150.png" alt="redwings" width="150" height="150" /></a><a
rel="lightbox" href="http://sportsologist.com/wp-content/uploads/2009/11/rays.png"><img
class="alignnone size-thumbnail wp-image-96" style="padding-left: 10px" title="rays" src="http://sportsologist.com/wp-content/uploads/2009/11/rays-150x150.png" alt="rays" width="150" height="150" /></a><a
rel="lightbox" href="http://sportsologist.com/wp-content/uploads/2009/11/jazz.png"><img
class="alignnone size-thumbnail wp-image-98" style="padding-left: 10px" title="jazz" src="http://sportsologist.com/wp-content/uploads/2009/11/jazz-150x150.png" alt="jazz" width="150" height="150" /></a><a
rel="lightbox" href="http://sportsologist.com/wp-content/uploads/2009/11/jaguars.png"><img
class="alignnone size-thumbnail wp-image-100" style="padding-left: 10px" title="jaguars" src="http://sportsologist.com/wp-content/uploads/2009/11/jaguars-150x150.png" alt="jaguars" width="150" height="150" /></a></p><p>What is your first impression? Simple?  I don’t have any information on these sites conversion rates, but my guess is the sales conversions (assuming that is a goal of the site)  are not as high as they could be.  What if a team site used a simple approach that is increasingly popular in the current web era (Google, Twitter, etc.)?</p><p>For example, <a
title="Daily Burn" href="http://dailyburn.com" target="_blank">Gyminee.com</a> (creator of popular iPhone and website applications) started with <a
href="http://farm4.static.flickr.com/3460/3813626567_573b01668e_o.png" target="_blank">this site</a> that looks similar to those above, and ultimately ran an AB Test to settle on <a
title="their current design" href="http://dailyburn.com" target="_blank">their current design</a>.  The final results?  The simpler design yielded a 20%+ increase in conversions.  Granted, its only one company, but feel free to look at <a
href="http://abtests.com">several others</a> who have had success altering their websites to make them simpler and clearer.</p><p>What would a 20% increase mean to an organization?  Or even a 5% increase?  Organizations don&#8217;t necessarily have to hire new people or increase the number of cold calls to sell more tickets.  There are certainly other goals to a website (sponsors to please, stories to post) but simplifying the website design may yield some surprising results.</p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/simplicity-in-sports-business/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Birth Month Effect On Baseball Performance, Part II</title><link>http://sportsologist.com/birth-month-affect-baseball-performance/</link> <comments>http://sportsologist.com/birth-month-affect-baseball-performance/#comments</comments> <pubDate>Wed, 17 Jun 2009 20:19:34 +0000</pubDate> <dc:creator>Christopher Lee</dc:creator> <category><![CDATA[Baseball]]></category><guid
isPermaLink="false">http://sportsologist.com/?p=46</guid> <description><![CDATA[In our first post, we showed the percentage of players in Major League Baseball based on birth month.  As I showed, there is a much higher percentage of players born in August, largely due to the Little League Baseball cutoff date of July 31. In order for players to reach the majors, they had to [...]]]></description> <content:encoded><![CDATA[<div
class="tweetmeme_button" style="float: left; margin-right: 10px;"> <a
href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsportsologist.com%2Fbirth-month-affect-baseball-performance%2F"><br
/> <img
src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsportsologist.com%2Fbirth-month-affect-baseball-performance%2F&amp;source=sportsologist&amp;style=normal&amp;service=bit.ly" height="61" width="50" /><br
/> </a></div><p>In our <a
href="http://sportsologist.com/birth-month-affect-on-baseball-players-part-i/">first post</a>, we showed the percentage of players in Major League Baseball based on birth month.  As I showed, there is a much higher percentage of players born in August, largely due to the Little League Baseball cutoff date of July 31.</p><p>In order for players to reach the majors, they had to have been performing at a higher level through various levels of baseball.  But once they reach the major league level, is there any correlation between birth month and performance? Let&#8217;s take a look.</p><h3>Batting</h3><p><img
class="alignnone size-full wp-image-47" title="batting" src="http://sportsologist.com/wp-content/uploads/2009/06/batting.png" alt="batting" width="622" height="94" /></p><p>Interestingly, the statistics show that, if anything, players born in JULY outperform those born in August.  While 2 HR and 5RBI isn&#8217;t huge, it still interesting to see that players born in July outperform those born in August.</p><h3>Pitching</h3><p><img
class="alignnone size-full wp-image-48" title="pitching" src="http://sportsologist.com/wp-content/uploads/2009/06/pitching.png" alt="pitching" width="622" height="94" /></p><p>There is very little difference in pitching statistics relative to birth month.  Players born in August pitched more innings, and had a slightly lower ERA, but no extreme differences between people born in July and August.</p><h3>Conclusion</h3><p>Wile there was a huge difference in the percentage of players born in July (6.4%) compared to August (12.2%), the difference in performance was fairly small.  How could this be?</p><p>The theory is that by the time a player reaches the Major League, they are an expert, and thus in <span
style="text-decoration: underline;">aggregate </span>the statistics are very similar.  Any other thoughts?  There are more players born in August, yet their performance isn’t any better.  What other explanations can you think of?</p> ]]></content:encoded> <wfw:commentRss>http://sportsologist.com/birth-month-affect-baseball-performance/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> </channel> </rss>
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