Simplicity in Sports Business

Based on hours of research I’ve done from books (Yes!, Made To Stick, etc) to videos (Kevin Rose, etc) to websites (abtests.com, etc), a simple conclusion can be drawn: simple sells.  What is simple?  How does that translate to sports?

Let’s look at ticket sales and website design to further examine this idea.  One of the primary drivers of revenue for a sports team is ticket sales.  Therefore when looking at an organization’s website, one of the goals is to convert a website visitor into a customer (someone who purchased tickets).  That suggests the following idea:

Simple leads to ticket sales.

I randomly selected a team website from each of the four sports as a visual example to see how “simple” factors into the design.  Take a look at the sites (click to enlarge):

redwingsraysjazzjaguars

What is your first impression? Simple?  I don’t have any information on these sites conversion rates, but my guess is the sales conversions (assuming that is a goal of the site) are not as high as they could be.  What if a team site used a simple approach that is increasingly popular in the current web era (Google, Twitter, etc.)?

For example, Gyminee.com (creator of popular iPhone and website applications) started with this site that looks similar to those above, and ultimately ran an AB Test to settle on their current design.  The final results?  The simpler design yielded a 20%+ increase in conversions.  Granted, its only one company, but feel free to look at several others who have had success altering their websites to make them simpler and clearer.

What would a 20% increase mean to an organization?  Or even a 5% increase?  Organizations don’t necessarily have to hire new people or increase the number of cold calls to sell more tickets.  There are certainly other goals to a website (sponsors to please, stories to post) but simplifying the website design may yield some surprising results.

Birth Month Effect On Baseball Performance, Part II

In our first post, we showed the percentage of players in Major League Baseball based on birth month.  As I showed, there is a much higher percentage of players born in August, largely due to the Little League Baseball cutoff date of July 31.

In order for players to reach the majors, they had to have been performing at a higher level through various levels of baseball.  But once they reach the major league level, is there any correlation between birth month and performance? Let’s take a look.

Batting

batting

Interestingly, the statistics show that, if anything, players born in JULY outperform those born in August.  While 2 HR and 5RBI isn’t huge, it still interesting to see that players born in July outperform those born in August.

Pitching

pitching

There is very little difference in pitching statistics relative to birth month.  Players born in August pitched more innings, and had a slightly lower ERA, but no extreme differences between people born in July and August.

Conclusion

Wile there was a huge difference in the percentage of players born in July (6.4%) compared to August (12.2%), the difference in performance was fairly small.  How could this be?

The theory is that by the time a player reaches the Major League, they are an expert, and thus in aggregate the statistics are very similar.  Any other thoughts?  There are more players born in August, yet their performance isn’t any better.  What other explanations can you think of?

Birth Month Effect On Baseball Players, Part I

The birth month phenomena is an interesting occurrence that is applicable throughout society.  While Outliers by Malcolm Gladwell implied the same was true for baseball, I wanted to take a closer look.  Looking at the birth month of every MLB player that has appeared in a game since 1965, the graph suggests that you’re most likely to become a MLB player if you are born in August.

MLB Players By Birth Month

Among US born players, 12.2% of MLB players have birthdays in August, while only 6.4% have birthdays in July. A discrepancy that big can’t just happen by accident can it?  Not likely.  The reasoning is that the Little League Baseball cutoff date for 55 years (up until 2006) was July 31.

So what does that mean?  A player, for example, born on August 1, 1996 would be playing in the same division as a kid born on July 31, 1997.  Given the cutoff date, the kid with a birthday on August 1 is a year older than the kid with a birthday on July 31 yet they are playing in the same division.  Thus, the player with the birthday in August likely has an advantage in size, strength and maturity.  Thus players with birthdays in August may be more likely to get picked for All Stars and more likely to get advanced practice time to become an even more successful player.

Interestingly, in 2006 Little League changed the cutoff date to April 31, so if you want your kid to have a leg up on the competition, a May birthday will be most beneficial.

So if players born in August are more likely to become MLB players, do they perform better at the Major League level?  Stay tuned for Part II in a few days.

Data Source: Sean Lahmans’ baseball1.com

Welcome to Sportsologist.com!

Welcome to Sportsologist.com!  The goal of the site is to (as the title suggests) study sports.  From educating, to asking questions, to educate the goal is to study all aspects of sports.  While the site will predominantly focus on team operations (ex. batting average, rbi, etc.), there will also be discussion about marketing, sponsorship, etc.  In order to make this site educational, it needs input from you.  Whether you work in sports or a fan of sports, any input will help facilitate learning and make the site a success!

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2006-2007

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Ph.D. | University of Oregon

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University of Oregon | Christopher Lee | Ph.D. in MarketingYears: 2010 – Current

Degree: Ph.D. (in progress) | Emphasis: Consumer Behavior, Decision Making, ports Marketing, Sponsorship

Description: As a student in the Ph.D. program I am studying marketing, consumer behavior, decision making, and sports marketing. Examples of my coursework can be seen below.

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Arizona State UniversityYears: 2007 – 2009

Degree: M.B.A. | Primary Emphasis: Sports Business | Secondary Emphasis: Management

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